YETI's Email Marketing Teardown

How does YETI, an eCommerce company that’s valued at a whopping $5 billion, use email marketing to grow their business?

That’s what we wanted to find out.

And in our most recent Teardown, we learned some really interesting things about YETI’s emails.

Here are a few things that stood out…

• “Free Shipping” as a lead magnet
• Out-of-stock used as a lead gen
• Brand mission clearly explained with email
• “My Preferences” to personalize email content and frequency
• Recommended products email in post-purchase
• Feedback email after every purchase

Read the full teardown here going in-depth into YETI’s every email.
Hopefully, you get some inspiration from it for your own email sequence.