Many indie hackers struggle when it comes to growth and finding users for their products. As a developer, you may get overwhelmed when trying to learn about the different startup marketing practices.
There are so many things people say you must do that you end up doing nothing at all or you try and fail on many tactics without being able to focus and put a lot of effort into any one of them. And this lack of growth can mean the end to your indie hacker venture too.
With Plausible Analytics, we’ve gone from $415 MRR in April this year to $4,747 MRR at the time of writing. That’s 1000% growth in 6 months.
And we've done that by saying no to pretty much all the best marketing practices. Many for ethical reasons, some for not wanting to spread ourselves too thin.
As a bootstrapped startup, resources are limited. We simply don’t have enough time, money nor people to do everything, be everywhere and follow all the recommended marketing practices:
To successfully grow a startup, you need to pick your spots, choose a selected few tactics that make sense to you and ignore everything else until you have more capacity. Each one of the tactics we say no to can be succesfull but they need a lot of time and effort to do so and we cannot afford that.
Those tactics that we do pick, we make sure we can commit to being consistent on and put a lot of effort into day after day. We're focused on publishing content on our blog, being part of niche communities such as Indie Hackers and building a following on Twitter.
That's more than enough marketing for a startup. You can read more details about our marketing activities here.
So don't be afraid to say no to what people say you must do to grow your startup. This will leave you with more time to actually focus on one particular activity that you believe has the most potential to unlock growth. You can put a lot of effort into it, excel at it and make it help you grow your startup.