Your landing page doesn't convert. 12 questions to identify why.

Your landing page doesn't convert?

Use this flowchart I created to identify why, and discover how to easily fix it.


Top 3 tips
Focus niche, language that speaks to your persona
Strong compelling, consistent CTA
Product image to compound copy

  1. 2

    Helpful visual guide on tips for things to do 👍

  2. 2

    I LOVE the idea 👊

    Small feedback:

    I did miss having examples per point made... for example “what’s a strong headline” ? Can these points be interpreted differently than intended?

    1. 1

      Thanks @Ishtar. Maybe some advice using a format of:


      Could work well as a way to demonstrate ideas. Or links to further reading could be good too. Thanks for taking a look and posting your feedback.

  3. 1

    I don't want to be rude but maybe you should check your landing page too :/

    • top navigation is broken on mobile
    • drift's pop-up window jumped on me right after the website is loaded
    • infographic is great but very hard to view on mobile
  4. 1

    Personally, I would remove acronym SAAS from the headline. Of course those principles listed on page can be applied for any landing page or home page of many businesses, but unconsciously people would assume that your list is for SAAS only.
    If that was your intention (to focus on SAAS only) than ok, otherwise you are effectively limiting your service to just a small part of the potential market size.

Trending on Indie Hackers
I make $50k/m+ running my solo unlimited design service. AMA! 45 comments It took me two years to realize that my co-founder is toxic for me 30 comments Would you roast the landing page I built in 2 hours? 27 comments One quality that every great content writer should have 7 comments I open-sourced Remotebear, a remote jobs aggregator 6 comments Adalo raise $8M for Series A round 5 comments