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124 Comments

Zero to 7 Figure Exit in 8 Months with Headlime - AMA

Hey Indiehackers! 👋

Danny Postma here, mostly known for Headlime, which I built and sold in the open on Twitter.

Happy to answer any and all questions you may have, no matter the topic.

Let’s go! 👇

[Edit]
Off to bed now, it's getting late 😴

Will reply tomorrow morning again!

  1. 17

    Hi broz, why did you abandon LTD owners who bought headlime? How are you enjoying your life now? Is ditching people who supported you enjoyable?

    1. 3

      You've purchased a tool worth thousands of dollars for $49. After the acquisition, it is still being supported and you've still got access to all the features.

      The LTD was for 200 headline templates. You got a full AI copywriting software for it in return. Pretty sweet deal.

      Acquisitions are part of the business world. It's how a founder get's paid after working their asses off. 16 hours a day, 7 days a week. One of the reasons I sold is that I got close to a burn-out. I worked too hard to get you all the extra features.

      I'd say you've been far from abandoned. You got the deal of a lifetime!

      That is if you bought the initial LTD from me. If you're one of the folks who bought a black market account for $1000, yeah, that's a tough one. Buying and flipping tons of accounts like it's a commodity come with major risks. That's why most companies don't even allow them.

  2. 7

    Hey Danny, thanks for doing this AMA!

    When you first started working on Headlime, did you build it with selling in mind, or was it more of a side-effect?

    Also, is there something not that obvious that makes a business attractive to buyers?

    1. 4

      Nice questions Raz! 🙏

      1. I wasn't expecting to sell it, but I've always build Headlime (code, documentation, helpdesk etc) with a potential acquisition in mind. This was even if I wouldn't sell it, it would make onboarding new hires much easier because everything was documented well.

      2. I read a great book a few years ago. It said that if you have a wish to be acquired, always build with one or two potential companies in your mind who would want to buy you.
        Build something that fits perfectly with this bigger company and could be worth acquiring for them in the future.
        For Headlime, I had two companies offering me an acquisition. One of them was a company that I've always had in mind to be acquired by (but did not end up with in the end)

      1. 3

        What was that great book?

          1. 1

            Danny, any other books you would recommend picking up?

            1. 2
              • Influence by Robert Cialdini
              • Presuasion
              • Laws of Human Nature
              • Zero to Sold by @arvidkahl
              • Obviously Awesome
              • Atomic Habits
              • Hooked
              • Mans Search of Meaning
              1. 1

                Some solid reading 🤙

        1. 1

          Check out Built to Sell book too. Similar idea, build you company so you could sell it at any time. You will build a better company.

  3. 5

    How do you learn new frameworks/technologies? What's your method of learning ?

    1. 16

      I can't learn from books/courses.

      What worked for me is building something and learning in the process.

      I didn't know how to code 2.5 years ago but really wanted to.

      So, I set myself a challenge. I picked a framework and started to build.

      I chose to rebuild Landingfolio.com.

      I needed a server, a database, user authentication, image uploading etc etc.

      Every time I ran into something I didn't know yet, I started to learn it.

      This way I really understand it.

      1. 1

        What language did you learn first? How did you learn design?

        1. 1

          Design first (by recreating other folks their sites in Photoshop)

          Then HTML&CSS to try to build the designs

          Javascript after that

      2. 1

        This comment was deleted 3 months ago.

  4. 3

    hey Danny,

    I've been following you on twitter for a while and I really admire you. I'm a 16 years old who is learning how to code and wants to become an indie hacker one day, here are the questions I have for you

    1. What skills would you recommend to a 16 years old who wants to have an online business/become an indie hacker to learn ?Or what skills would you learn if you were 16 now?
    2. What tech stack are you using for building your products?

    Thanks a bunch for taking the time to do this AMA

    1. 3

      Nice question!

      Let's start by saying that the tech stack does not matter at all. What matters is what feels comfortable for you.

      For me, I chose Vue because it looked the most like normal HTML to me. It was easier to comprehend to me.

      Now, for successful indie hackers, I believe the most important part is knowing how to sell your product, followed by how your product looks, feels and works.

      Now, to build it you can go with either programming or no-code.

      For me, I do not like no-code because I want full control over how something works. But thit is personal preference.

      Depending on what you want to build, one works better than the other.

      If you want to do something in ecommerce, learning to program is not needed.

      If you want to build your own SaaS, definitely learn to program!

      For me, I was a designer from 16 till 21.

      Marketeer from 21 till 25

      And programmer from 26 till now (almost 28).

      --

      My advise for you on how to start. Pick a small, fun idea that you'd want to use yourself and just start building it. You'll learn a ton in the process. And, if no one uses it, you're still using it yourself so it has a great purpose!

      I started Landingfolio.com in 2015 purely for myself to collect inspiration. I got super lucky that for some reason Google picked it up and started ranking it.

      1. 1

        thanks a lot for your answer Danny, I really appreciate it

        one last quick questions, what technology do you use besides Vue? I'm asking just because I'm curious what I should learn in order to build my own SaaS

        edit: never mind I found the answer :)

  5. 3

    Thanks for sharing a ball park figure!

    How long did the sale take and how easy/hard was the whole process?

    How would you recommend starting a SaaS from scratch?

    1. 2

      I was shocked at how easy the acquisition went. Mostly because of me and Conversion.AI just wanted to get it over with quickly so we could move on again.

      Took about 1 week for the due diligence process where I shared all information.

      Then about 2 weeks for the finalizing of the APA (Asset Purchase Agreement). Mostly it was waiting for the lawyers to make the update. Don't skip this step, missing some important parts or words can definitely bite you later on.

      After that about a week or 2 to transfer the assets and release the funds from Escrow.

      Honestly, Dave and the team of Conversion.AI are a dream to work with. All contact was friendly banter via Slack 🙏

      1. 1

        Awesome! Sorry for the late reply - that's cool it went so quickly.

      2. 1

        What was the due diligence process like? Did you use any of the common virtual data rooms, or was it all over Slack?

        1. 2

          A simple Notion document with loads of questions from the acquiring part. I just provided screenshots and answers in there. Follow-up questions via Slack :)

  6. 2

    Hi Danny
    It might be little bit off question. But could you tell me when you were in your inital Indie/nomad journey before headlime how you are making money?
    Did you had the job?

    Did you get worried/doubtful when your initial projects did not work?
    How did you deal with it? Any advice.

    Thanks for AMA

    1. 1

      At that time, and I still have, a two days a week freelance job for a Dutch client.

      I used the money I earned with that gig to fund my startup/indie hacker journey.

      I would recommend anyone to do this until you got enough revenue to go full-time on it.

      So, money was never really a problem because I had a solid base income.

  7. 2

    Hey Danny,

    I've been followed to you on twitter for quite a while now, awesome journey you went through! I've been programming since I am 16 years old. (22 now) and I mainly focus on web-apps and websites.

    I've started all kinds of different projects but ended up loosing the great vision I had in the beginning the longer I worked on it. All the projects ended up on this pile of never finished projects. Did you ever have the same feeling/problem when you were creating Headlime and how did you push through?

    Also, what would be the number one most important thing when trying to start a Saas?

    Thank you for taking the time and congrats on your exit!

    1. 5

      The biggest difference between successful and not successful people is:

      Successful people push through the boring, shitty last 5% of the project to get it out there.

      Push yourself to finish something instead of starting something new.

      I absolutely HATED the last 3 months of building Headlime V2. Fixing super small bugs all the time. But, without pushing through that, I would not have been here.

      Also, limit your scope. Launch a super minimal MVP and add new features afterward.

      I built Headlime V1 in about 3 weeks.

  8. 2

    Are you more or less inspired/ motivated to start working on a new idea after your successful exit, compared to before? i.e. you feel like your life goals are accomplished or you cannot wait to launch your next project? PS: Would be great to have this Q&A on a podcast or something to listen in the car.

    1. 3

      For now, I think I'm not less inspired, but less motivated.

      My brain wants to build something new, but also doesn't want to go through the whole rollercoaster again 3 months after the sale.

      I cannot wait to ship something new, but I'll chill a little first haha.

      Regarding the podcast, one of my biggest wishes since 2019 has been to be interviewed by @csallen. Fingers crossed! 🤞

  9. 2

    Hey Danny, congrats! I followed your journey on twitter from day one, it's so great to see you be successful in the end.

    As for my question : there seems to be 2 teams in the indie hacker community right now.
    1- Build fast, test multiple ideas and see what stick
    2- Talk to your potential audience to figure out your product before starting to build.

    If I'm not mistaken, you're in the first team. What's your take on the other approach? Is it just not your style, or do you find more benefits in building early / flaws in building late?

    1. 4

      Honestly, I think they're both the same if you do it fast.

      I talk to my audience by showing them a product. One I built in 2 weeks, not 2 years. That way, I either stop working on it, or based on customer feedback I iterate it.

      Headlime went from a headline generator, to a fully copywriting solution only because of the early customer feedback I got.

      1. 1

        Thanks for the insight :)

        1. 1

          You're more than welcome, Laurel! 🙏

  10. 2

    Amazing success! I see that it is used by over 1182 companies! What was your customer acquisition journey? What were the best channels that worked for you?

    1. 3

      Facebook Groups , Twitter & Word of Mouth were my main acquisition channels. Still shocked how powerful Facebook is in the MarTech world.

      The acquisition journey that works the best for me is:

      Free usage (no trial) -> run into the feature you want to use but is part of paid product -> upgrade to small plan -> upgrade to a bigger plan.

      This way you'll get a lot of emails that you can contact and reactivate at a later moment.

      I would do limited-time deals quite often, which had a super high conversion rate.

      1. 1

        Thank you so much for your detailed response!

  11. 2

    How do you deal with copycats ? I know someone cloned headlime how did you deal with him ?

    1. 5

      I was hugely frustrated with copycats for a month or two. But, in the end, it was totally not worth it.

      Best thing you can do is issue a DMCA if it's a 1:1 clone. Otherwise, if it's partly a copy, copy some smart stuff back yourself ;)

  12. 2

    Hey Danny!

    I can't believe you were only working on Headlime for 8 months! Seems so much longer!

    To get it to it's final point what do you think were the single best and worst product decisions that you made over the course of the year?

    Also what is your favorite chicken burger in Canggu? 🍗

    1. 5

      Yo James, crazy right! Started it during deep lockdown in Bali around May/June 🤯

      Best decision was raising my prices from $9 per month to $29 and again to $59. Thanks for the advise @yongfook

      Second best would be pivoting from a templates-based tool to an AI-based tool, basically throwing away thousands of dollars of investment for templates I made someone write.

      Worse decision might have been to add sooooo many different features. It made it way harder to market Headlime or describe what it exactly did. Also made the onboarding harder to do, as there's so much to do in the app.

      1. 3

        What about the burger though? 🤔

        1. 3

          How did I forget!

          Definitely the Southern Fried Chicken Burger of Bench Burger in Batu Bolong 😍😍😍

          1. 2

            Good choice! One of my favourites as well 👌

      2. 1

        Nice. Easy to take a simple lesson from that :)

        Don't be afraid to pivot, niche down, and raise your prices!

        1. 2

          👆🏻👆🏻👆🏻

  13. 2

    How did such a big exit change your mindset, attitude and prospects in life? What are you thinking of doing next?

    1. 3

      Boring answer, but honestly not that much.

      I think I was already living a life that I worked hard to design pretty well.

      The biggest change though is that my mind finally, after years, feels calm again.

      I think toward the end of February I was nearing a burn-out.

      I've been sleeping well again and have way less stress.

      Not being on 24/7 anymore, always immediately answering emails or customer support for example. Or worrying about competitors or that my tool would go offline.

      This is something I really want to protect for the future and my next company. Making sure it's a healthy work-life balance.

      What's up next is a good question. Currently I'm focussing on getting back in shape again. I quit smoking beginning of this year and with all the stress gained quite some weight.

      I'm working out 7 days a week now, so will mostly focus on that for the next few months. Hopefully I'll come up with a great new idea in the process.

      1. 1

        dang this is good to hear.

  14. 2

    How do you come up with new ideas ?? From what I am noticing most of the founders are working on something and they fail badly at it, From that failure often they come with their new venture that works.

    1. 6

      Built fast, ship fast.

      If a product doesn't take off, start another one.

      I got lucky my 4th startup was the big winner. For some it takes more than 10 to find the perfect one.

      For coming up with ideas. I mostly build products that I need myself.

      I suck in copywriting. Headlime was literally built to help myself. And luckily I wasn't the only one that needed it ;)

      1. 1

        Thanks Danny! Quick follow up: how do you define „the product takes off“ aka „product market fit“? And I mean in terms of metrics. It’s something I always struggle with: the decision to „continue“ because of „some promising early traction“ vs doing something new.

  15. 2

    Are you gonna build anything new after headlime ?

    1. 3

      For sure! I've noticed I haven't been able to sit still after the acquisition haha.

      Though for the last few months, I really had some issues coming up with a new idea, so until I got the golden one, I'll keep building and learning with some new small ideas.

      Let me know if you have a good one ;)

      1. 1

        Are you open to having an SEO expert and content writer join in your next journey? How did you get paying users for the product?

  16. 2

    I'm a huge fan of yours Danny!

    My question: What do you think, other than copywriting, is a great application of GPT3 that people will pay for?

    1. 5

      A few big ones I'm bullish on.

      1. Paircoding/automatic programming Github Copilot
      2. Automated customer support. (Feed helpdesk documents and you can answer 95% of the questions)
      3. Automated dialogues in video games for NPCs (this is going to save massive amount of time)
  17. 1

    Great to see a fellow Dutchie rock it ;)

  18. 1

    Wow the timing is so right for this, if you have 20 seconds please have a read at this post that I asked recently on this platform & I would really appreciate anything that you have to say: https://www.indiehackers.com/post/i-need-your-advice-and-suggestions-844d9870e5

  19. 1

    Thank you and congratulations! Can you share some metrics like NPS, Churn, CAC, DAU/MAU evolution?

  20. 1

    Congrats Danny! Were there some KPIs or some measurements involved in negotiating the acquisition? Did you have a clear value definition of Headlime when the acquisition talks started?

  21. 1

    Congrats and thanks for an opportunity to ask!

    What was your process developing with GPT3? And did it require a lot of tweaking of the AI settings?

  22. 1

    Hi Danny! I love your works and always recommended it to everyone the purchase of Headlime is a testament to your amazing abilities. However, I feel letdown for not protecting us who have supported you early on by selling out to Conversion.ai without having a solid contract that protected us. I really hope there is some sort of consideration for this that you can work out with Conversion.ai

  23. 1

    Hi, @DannyPostma congrats! I wonder that how you managed your pricing? Did you decide by comparing with the competitors? Which strategy did you follow? Thanks in advance for you reply!

    1. 1

      No strategy at all. I kept increasing the price, to see which was the total top I could go, but growth didn't slow down 😅

  24. 1

    Congrats on the exit! Must feel quite rewarding!
    Thanks for doing this AMA.
    I was wondering what has been your most successful channels (during early scale and later on)?

    1. 1

      Social media and direct visitors (which is probably mostly word of mouth).

      Facebook Groups were a totally unexpected one that brought a lot of conversions.

  25. 1

    Hey Danny,

    Congrats again on the sale!

    I was wondering about your financial future/plans. Did/do you invest a big sum into the stock market / Real estate / Angel investments / Crypto? If yes, do you plan on living on the gains?

    Was FIRE (financial independence retire early) one of your financial goals before, or did you not really consider it?

    1. 1

      Thanks Dennis! 🙏

      One of the main reasons to sell was that, at the age of 27, I could use the money to invest and compound massively in the future.

      I invested a big chunch in Index funds and some stocks I liked.

      I didn't invest too much yet as I believe we're in a massive bubble and would like to buy on discount ;)

      Not planning on living off the gains. I looking to build another few startups that would provide passive income to live off.

      1. 1

        Look into dollar cost averaging if you're not already doing that :)

  26. 1

    What are GPT-3 tricks that you know that lets you out quality results? I've seen people talk in forums that Headlime has the best results of all copywriting tools out there.

    What was the cost of GPT-3 per month? And for how many users?

    Why did you sell so early when you could've potentially had an 8-figure exit thanks to having a first-mover advantage?

    What's something you've kept a secret in this AMA? Other than the obvious acquisition numbers ;)

    1. 2

      Testing, lots and lots of testing. I ran multiple A/B tests on the prompts I used to see which one received more likes/favorites. That the one I would than retest again.

      Cost is a lot, but can't go into specifics.

      Regarding selling, I had 3 options:

      1. Get funding, work 80 hours a week.
      2. Bootstrap, but hire employees
      3. Sell for a life-changing amount of money

      My goal was never to get filthy rich, but enough to never have to worry about. Option 3 fits the best with the future plans I've always had in mind.

      1. 1

        When you say you ran multiple A/B tests, do you mean user-generated prompts? Or your own on the landing page?

        And what do you mean you received more likes & favorites? Assuming everyone enters unique prompts. There is not a lot of potential overlap there.

        Cost is a lot, but can't go into specifics.

        Why? Any NDA on this one? Or GPT-3 terms?

        Oh cool. I wondered why would anyone sell so early when you're sitting on a legit rocketship haha.

  27. 1

    Did you run money to ads at all?

    1. 1

      I tried a few times. FB worked best, AdWords and Reddit never got successful.

  28. 1

    Congrats Danny! I know there are a bunch of GPT-3 powered tools out there. What do you think made yours stand out? Did you get an early advantage or there are other value props that you tapped into like the UI?

    1. 4

      Definitely an early advantage + the overall speed of how quickly I launched new feature, always being in front of the competition while building what customers really wanted.

  29. 1

    Danny, You had pretty good signup to paid users conversion rate.

    Could you please tell me

    1. What strategies you used for that? (I know credits)
    2. What advice you give?
    3. Recommend a book for marketing/building product
    4. Your faviourite book. (Book you love)

    Thanks

    1. 1

      Scarcity, lots and lots of scarcity tactics. A few:

      • Limited free credits if you converted after signing up within a few days.
      • Price increased with email campaigns to let people know they had 24 hours to get the old price.

      Lots of tricks from the book Influence by Robert Cialdini.

      1. 1

        Thats really helpful!! Thanks

        Were you giving discount for 24 hours?
        Could you please tell any other scarcity tactics you used?

  30. 1

    What was Headlime corp structure? Did you get any problems with structure
    What do you recommend for Nomads/Indiehackers where should they incorporate the company?

    1. 2

      Dutch Sole Proprietor. Great to start with, but definitely not ideal for the long run.

      Don't overthink this too much in the beginning though, you can always switch later.

  31. 1

    I just read through the entire thread and it has been really informational!

    1. 1

      Super glad to hear that!! 🤗

  32. 1

    Hi Danny,

    I would like to know how your acquisition channels look like? What sources are your users coming from? (e.g. 20% from Twitter, 30% from IndieHackers etc.)

    Thanks!

    1. 2

      Can't go into specifics as this is I guess confidential, but:

      • Twitter
      • Facebook Groups
      • ProductHunt
      • SEO
      • Landingfolio.com referrals
      • Affiliate marketing
  33. 1

    Hey Danny, time flies and I'm happy that you're successful now! 😀

    Here's the question.

    Personally I know you as a fast shipper. And people said "use what you're familiar with", which is no secret in terms of tech stack. But other than that, what did you do to make sure you ship quickly? Physically, mentally, or even environmental switch.

    Thanks for doing this man! Hope we could meet one day 🍻

    1. 3

      Don't be afraid to break things. It's easier to revert things than to test test test.

      Also, don't overthink or make things too fancy. Go the most basic route and improve later when needed.

      I also have the brain quirk where I cannot stop thinking about something until I finish it. So better to finish it quickly, than have it block my brain for days.

  34. 1

    Hey Danny, I'm curious how you got your first 10-20 paying customers? What marketing methods were you using?

    1. 2

      The first sales were for my limited lifetime deal, which I launched on Twitter & Producthunt.

      1. 1

        How much was that?

        1. 2

          $49 for the first 200.

          $89 for another 200.

          $129 for the last 200.

  35. 1

    Just wanted to say - super happy for you man! Thanks for showing what's possible - Ryan Doyle

    1. 1

      Thank you Ryan, godspeed to you and MagicSalesBot. You'll get there! 🔥

  36. 1
    1. What are your learning from all the journey from starting?
    2. Could you give some advice to the person who is starting?
    3. What you think you know other people don't know?
    1. 2
      1. Lots of learnings, one important one: Build something you love yourself, it's a long journey and you won't last if you hate what you're building.

      2. Stop building and doubting and start shipping. That's the only way you'll find out if people want your product.

      3. Read this book if you haven't. It will make marketing more easy.

  37. 1

    How do you come up with idea? Do you have some process etc to comeup with ideas?
    Also how did you come up with Headlime?

    Thanks for holding AMA

    1. 1

      Solving problems I want to have solved mostly.

      As for Headlime, in April 2020 I made a list of products I could make quickly, based on products I already build. I and a friend wrote an ebook with headline templates years ago. We sold it for $19. I thought to myself, if I'd turn that into a MicroSaaS I could charge that price per month instead of once.

      Than, after launching it, I iterated based on customer feedback.

  38. 1

    Hi Danny,

    Big fan of your works! I have 2 questions.

    1. What's are the first 5 marketing channel/step you used when you launched Headlime or when you launch any SaaS service?

    2. What's your mindset on competitors when you start working on a product?

    1. 3
      1. Work in the open. Talking about your product opens so many doors. It's how Headlime got shared on FB to a huge audience, and how I eventually got acquired. After that, when you get signups, send them emails with limited deals to get them to upgrade.

      2. In the last few months: ignore them, but borrow interesting features (with your own twist) they've to build and you'd think would be good for your own product.

      1. 1

        Thank you for sharing your valuable thoughts!

  39. 1

    Congratulations on your exit and, most importantly, on getting your peace of mind back. This is definitely what i aspire to more than the money itself.

    1. 1

      Thank you, Oan! 🙏

      Mental health is definitely the most important aspect to optimize.

  40. 1

    Thanks for doing this AMA @DannyPostma. Knowing all that you know now, if you were to start a product from scratch, how would you source your ideas and how would you go on to validate them?

    1. 1

      The same way I did for Headlime. Work in the open and ship quickly. You'll notice if you've hit gold or not. You can feel it in the way people talk about your product or how they engage with it. Don't waste years on trying to grow a product. Move on.

  41. 1

    Hi Danny,

    Congrats on the acquisition! Especially in 8 Months, that's crazy.

    My question is about design. Most of the devs sucks at designing a beautiful landing page or apps design itself. Where did you get the basics to build the MVP of Headlime?

    1. 2

      I've been a designer since I'm 16, so been designing nice stuff all my life basically.

      Honestly though, for Headlime I cut a LOT of corners design-wise because I just had to ship quickly.

      Most to all elements on the app and landing page are from TailwindCSS.com. Their components made my life so much easier!

  42. 1

    What was your biggest fear in the whole process and how did you coop with it?

    What was the biggest failure?

    1. 3

      During most of the time, I struggled with imposter syndrome.

      "What if everyone realized this tool sucks and cancelled?" is what I thought often.

      My friends here in Bali were really good support and helped me out to handle it. Special thanks to @dinkydani for the good talks about this topic 🙏

      --

      The biggest failure must be changing my domain name 5 minutes before my Product Hunt launch, which meant that for a few hours the DNS wasn't working properly 🤦‍♂️

      1. 2

        Always happy to help Danny 🤗

  43. 1

    Few questions :
    1 .Where did you host your Saas?
    2. And how much of your revenue you pay for your third-party services ( like hosting, DB, GPT3, and such) .
    3 what tech stack are you using? can you describe your saas architecture ( in high level )
    Thanks, Allot!

    1. 1
      1. The app itself is hosted at either Heroku or Digital Ocean. The database is hosted by MongoDB Atlas. Super happy with both of them!

      2. GPT3 cost was definitely a major part of the monthly costs, can't say how much exactly though.

      3. NuxtJS (Vue) for frontend. NodeJS/Express for the server. MongoDB for database. But honestly, tech doesn't matter at all. Use what you're comfortable with.

      1. 1

        can you share what instance you are using in DO ?
        i mean is it auth scaling ? or what? how do you scall it ?

        1. 1

          Just a simple Digital Ocean App for $5 a month. Don't overthink it :)

          1. 1

            Thanks !
            So what you are saying 1 5$ droplet is holding your Saas ?

  44. 1

    Great writeup!
    What is the A.I part in your Saas ? is it your algorithm ? is it a third-party service?

    1. 1

      GPT-3 by OpenAI + DeepL for multi-langual support

      1. 1

        Thanks! Can you share how did you get access to the API?

        1. 2

          I emailed the CTO of OpenAI back in June 2020 and got lucky he replied to me haha. Not sure if that still works!

  45. 1

    Hi Danny thank you for taking the time to answer questions for indie hackers. Your work is inspiring and your success story motivates us to push on and create meaningful products. My question is: can you share what you consider one of your biggest marketing mistakes in promoting Headlime or another project? A promo action where you invested a lot of time or money and the result was far from what you expected. So that we can learn from that mistake and save time or money. Thanks!

    1. 2

      I think my biggest mistake was the drama surrounding Headlime being 1:1 copied multiple times. It's part of the journey, I know that now.

      Regarding marketing campaigns, I never ever ever had success with Google Adwords. I've put hundreds of dollars into it, but never with any product got solid results out of it.

      1. 1

        Got it Danny thank you for the insights. I also don't believe in pay per click ads.

  46. 1

    How much did you sell Headlime for? What was the MRR at the time of selling?

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