November 22, 2019

One Year Old

Basile Samel @basilesamel

Some stats:

📚 Content

  • 17071 published posts
  • 5,500,000 words
  • 325 words per post on average

🤸 Users

  • 3869 registered users
  • 46 daily active writers on average
  • 65 patrons

💸 Revenues

  • $152 MRR (65 patrons)
  • $31 MRC
  • $121 MRP

📊 Traffic

  • 430k page views
  • 50k new users
  • 1/3 from direct traffic, 1/3 from organic search, 21% from social networks (Hacker News, Twitter, Facebook), 10% from referral traffic (Product Hunt, Indie Hackers)

🚀 Improvement points

  • 79% of the registered users just lurk, 16% drop out before publishing their 10th post, 8% just post once => need to improve the onboarding process and add features to make writing easier
  • No email traffic => huge opportunity to acquire more users, increase retention, and re-activate dropouts

💎 Good points

  • Enough MRR to cover the operational costs
  • 239 users showed up for more than 7 days, 105 for more than a month, 48 for three months
  • 32 users have more than a semester's worth of posts, which is equivalent to 36,600 words - enough to write a novella.
  • 5 users made it to the 365 published posts milestone.
  • The core members are awesome. They organized the first community event (a writing competition) without me (the founder) having to tell them anything. Those users are now like family to me.

Full post:

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