After a month of trying to come up with a name, the matrix showed itself yesterday and the name 8base was born. Shortly thereafter the initial logo was designed. I then went ahead and incorporated the company as a Delaware-C and used the Gust platform to handle all of the formation issues.
The Ides of March seemed like an appropriate date to bring a new venture into the world!
And BTW, my companies always start with a name and then a brand. We work hard to perfect this before socializing it to investors, employees or potential users.