Our product is a social & advertising banner generation platform. Last week we've launched on ProductHunt and since then we've seen a crazy amount of traffic on Abyssale.com!
Today we've just hit over 40,000 generated banners on the platform! And this number is growing as I'm writing this milestone 😎
Launching on PH is a great way to boost your website traffic and create some hype around your product/solution. The trick here is to retain some kind of traffic stability because most of the time you will see a massive drop in traffic the days following your launch...
So far the most interesting point is that PH is no longer our primary source of traffic and we still have a big and steady influx of visitors every single day!
Today, We are very very excited to share Abyssale's launch on Product Hunt 🚀
Back in January 2019, we started this adventure with big dreams and hope. After our alpha launch back in September and the awesome support & feedback we've gained from it, we've been working very hard to deliver a solution that could generate great banners in a matter of minutes without any design skills!
Since the start of our beta, we've steadily onboarded customers to the platform and helped them scale their marketing efforts! So far our customers' ad campaigns have excellent results and we can say with confidence that our generated banners are on par with visual assets designed by "real designers".
Our entire algorithm is built to mimic how a real designer would create banners. Since the beginning of this project, the evolution of one of our metrics "quality perception" has been exponentially rising. With the help of our users, I'm pretty confident this trend will continue.
Getting to the stage of being able to launch Abyssale on Product Hunt has been a long, but totally worthwhile, journey! We'd like to thank all the IH community for your feedback & support! 🙌
If you are interested in our project and journey you can help us and show some support on our PH post. Thank you IH!
Product Hunt is one of the most peculiar places in the web product and marketing landscape, we launched our alpha last week on PH and were pretty surprised with the results we got so far.
In one month we grew from 500 to 1700+ users on our alpha! Obviously PH had a huge role in this outcome, even after our launch last week users keep coming and subscribing on our landing page and we still have a quite nice daily traffic on our LP (around 300/day).
Obviously finishing 2nd of the day has probably a big impact on those metrics, but for the long trend finishing in the top 10 of the week is also an objective worth taking into consideration!
Getting this much traffic and subscriptions on this short period of time had a very beneficial impact:
Key takeaway: Having a lot of followers on social networks does not equate to having an interested and committed audience that would jump through hoops if you say so. The three of us has less than 300+ follower combined on Twitter still we got more upvotes (and quality ones) than other products launched by « bigger » players.
Today, We are very very excited because we are launching Abyssale alpha on Product Hunt 🚀🚀
Beginning of this year, we wondered about generating procedurally design assets. After many discussions, customer discoveries & surveys, we found out that marketing a product often requires the creation of visual content which at first sight seems simple but in fact, is a tough task because it usually involves design skills & knowledge that only a designer has.
Everyday banner ads and other types of marketing assets are published online, this is why we were convinced that something was currently lacking in the marketing automation landscape.
Hence we decided to build Abyssale, a platform that enables you to generate marketing banners for your business with minimal inputs from your end (text, logo, picture(s) & additional styling options).
More than a half year later, here we are, launching and hoping for our product (Abyssale alpha) to shine ⭐
If you are interested in our project and journey you could help us and show some support on our PH post.
To better understand the current challenges our prospect userbase is currently facing, we initiated one month ago a round of discussions with CMO's, acquisition experts & founder's from a wide range of company sizes.
Reach our network (Mostly Linkedin & Friends) to set-up 30min Google Hangout call with ideal customers.
Talking with a wider range of company sizes gave us a better understanding of marketing pain-points companies are facing at each step of their growths.
Having real discussions with people greatly helped to shape our sales pitch and how to shift-it for different types of prospects.
There are some specificities between B2C and B2B types of companies, mostly around the acquisition channels they are targeting and how they address their userbase.
Our product vision did not pivot but the timing for each feature releases has been ordered differently to enhance our go-to-market strategy.
These types of interviews should not be about your product, but about their current working process & pain-points = LISTEN
Keep in mind the topics you wish to cover (print your topics on a sheet of paper) and jump between topics while keeping the discussion as fluid as possible = This is a discussion, not an interrogatory.
The first interviews will seem a bit weird, but as you practice your discussion flow will improve greatly (you won't need that sheet of paper anymore)
Keep track of every discussion by taking notes and store them/rank them/... = We use Airtable to arrange and track everything.
Use Calendly to ease-up the meeting scheduling (Doing everything by hand is very ineffective and results in many email back-and-forths)
With little to no marketing effort, our alpha subscriber list grew to more than 500 users!
We got a great uptick of users when we got showcased on Betalist (end of May) this got us roughly 100 emails in 1 day.
Our acquisition rate spiked up to 13% at some point, this toned down to a steady 6-7% for the past 2months now. Surprisingly we are getting some organic traffic (and signups from it) with a single landing page, though launching our blog mid-June quite helped a lot (great to steadily grow your Domain Authority).
There are definitively some improvements that could be made on the current landing page… Also, spending more time on marketing our product could most probably increase our current numbers.
Our goal was to ship a product with as little features as possible in order to gather feedback asking for specific missing features (we were aware of what was missing) but "artificially" shipping a product lacking in features helped us greatly to shape our product and tech roadmap for the upcoming Beta.
Advice: Ship less is better than too much
Creating advertising assets is a pain for any company sizes, By automating the creation process we help companies focus on their advertising strategy instead of wasting time on tedious tasks.