Accessibility for Web Developers

With the traffic spike at the end of the year and some cross-posting on freeCodeCamp this month, I hit over 300 subscribers on the email course already.

My goal is to make at least $500 from my list this year, so I'm going to start brainstorming about a tripwire product. I think I should be able to sell a $20 product to my current audience and make $500 in one go.

I republished an article I had written over a year ago on my blog and sent it out to my newsletter audience (now up to around 160 folks).

The article started getting shared, then was featured in:

• a11y Weekly newsletter (Christmas eve)
• CSS Layout News newsletter (Christmas Day)
• made the front page of Hacker News (Dec 27)

Sign ups for my free course are up to 173, which means that 200 might actually be in reach by the end of the year!

My biggest takeaway this year is that promoting and re-promoting high quality content to the right audiences is the best way to make the most of my investment in writing. Writing is the first step, promotion is steps 2-5.

I accidentally syndicated an article through the Medium Partner Program and made $3.64 💰

My email course reached 100 people subacribers. I didn't expect it to grow as quickly as it has in the past few months.

My next steps are:

1. Stay consistent with producing one article a month that draws people to the course

2. Determine my first paid info product to sell to the list.

1 month after launching the email course and syndicating one article to freeCodeCamp and one to DailyJS, my email list grew from 7 people to over 70.

I created the course lessons while people were taking it, and the first students are finishing today. (I finished writing the course yesterday).

Now to continue to promote the course with syndicated content.

I also launched a dedicated landing page for the course:
https://benrobertson.io/courses/common-accessibility-mistakes/

Launched an email course on common accessibility mistakes and how to avoid them based on a conference presentation I gave in July.

I have had some success generating interest by syndicating content to dev.to, DailyJS, and freeCodeCamp

I have a little welcome message when people sign up for my list that asks "what's the hardest thing about web accessibility?" and I had a nice conversation with a subscriber who wanted advice and really valued my opinion. Super encouraging!

I redesigned my personal site and put up the initial landing page for the book:

https://benrobertson.io/accessibility-for-web-developers/

I did literally no promotion but it felt good to have the page live.

I also added a email sign up underneath my accessibility focused blog posts.