Today we got our 10th paying customer!
We still have not made any new pushes in social media or marketing. So these are all from our initial experiments.
Most of the users coming in now are users that have been inactive for 1-2 months. We assume it's because it's tax return time for many people, and they come back, frustrated with their current systems, or that it's a good time to start fresh with a new one.
Currently, once your trial has expired, you can still download and list all your invoices and expenses, but not create any new ones. This seems to be a good choice since users tend to come back, try a bit more, and then upgrade once they get reminded of the system.