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I validated my article idea on Reddit.

Resharing content on Reddit is a common technique to gain extra traction and subscribers.

Yesterday I did the opposite - I wrote an "MVP" of my essay and posted it to Reddit first to see if it gains some interest.

My decision was to try a slightly provoking title
"Don't bother too much with mission and vision statements early on."

I was lucky enough to make it to the top of r/entrepreneur subreddit with 170 points and 50 comments.

https://www.reddit.com/r/Entrepreneur/comments/fftj1s/dont_bother_too_much_with_mission_and_vision/

It didn't result in direct conversion metrics, such as subscribers or visits.

Not only did I validate the topic, but I also received lots of feedback and different opinions, which makes for great research for the upcoming article on
https://altabits.substack.com

  1. 5

    Honest question: how do you post on Reddit and not come off as self-promoting? I've used Reddit Ads before and they actually work super well to promote my app. But I've only ever posted about a major update to my app once, in a very targeted subreddit. Usually it's not even allowed to link to your own content in most subs. Leaving a comment on a thread could work but the problem for me is I don't spend time on Reddit (on purpose and out of value of my time lol).

    1. 1

      Same, every single time I end up getting my comments deleted. Just pretty much gave up on reddit and fb groups.

  2. 2

    Nice! I guess sometimes the title needs to be a little clickbaity/provoking to catch attention. I've seen this on dev.to, Reddit and Medium. and with incerasing userbase on such sites, it's only going to get worse imo

    1. 2

      Well, by "get worse" I think you are referring to bad click-bait — i.e. a catchy title but garbage (or worse, irrelevant) content.

      But good click-bait is just a good headline and it has been a thing ever since there was marketing (at least a hundred years, anyway).

      Given the same content, a good headline appeals to the target audience perfectly and makes them click in. In this case, it misses you, and you may not have clicked.

      For the author's post, the author validated that the headline (and presumably the contents) resonated with the audience.

    2. 2

      Guess you are right. Provoking titles work and get the clicks and sometimes more. Used it myself a few times and those pieces did really get attention. Way more then other pieces.

      However, I think when using this tactic it should be good provocation and not the clickbait shit of news outlets :-)

  3. 1

    Thanks for sharing @thedc. I have a random question about your newsletter articles: where do you get your feature images from? Thanks!

    1. 1

      Hi @pmmjehan Thanks for this question! Each image is custom created by our designer at Altalogy :)

  4. 1

    I discussed a topic on WIP (Work In Progress) and that did bring up a good discussion with valuable insights that I also used in a blog post. If you have the right people with the right experiences interacting, that is priceless input!

  5. 1

    Nice! I know that others have had success with Reddit but have never really tried it myself. There are so many channels there that it's hard to know which ones have the best people.

    1. 1

      I would say that Reddit is really powerful, given the right topic, timing and subreddit ;)

      1. 1

        Yeah makes sense. Are you highly active in the sub Reddit in which you posted, or did you just know that's the best place for your article?

        1. 1

          I'm not very active, I mostly reshare my content or post some questions in r/entrepreneur.

          Some other highly active communities can be found in r/productivity or r/entrepreneurRideAlong

          1. 1

            Roger that. I just posted here on ih today to launch our free tier (https://www.indiehackers.com/product/reflect/finally-launched-free-tier--M245YXhH15CN1NU8y8K). Maybe I should find a good sub Reddit and post it there, ha.

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