September 3, 2019

Target Market Defined


As a car enthusiast who has a lot of contact with other car enthusiasts I hear lots of feedback. One that struck a cord with me was one guy who had just saved up enough money for a project car, comes home to his girlfriend who tells him she’s pregnant. He was freaking out and trying to figure out what to do next. This is the genesis of my idea and target market. I can help these people and the people around him.

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