Appknox used growth hacked first webinar by creating TOFU (600+MQL’s) for 65 days by sending Personalised emails and Automated Follow-ups based on Multiple decision points.
547 people register for webinar in less than a week
72 % open rates
42 % webinar conversion rates from registration-> Attendees
Emails sent- 2000
Build brand awareness for Appknox across security companies using a webinar by creating a community for Technology heads, security Researchers and CISO’s (Chief Information security officers) who are the decision-makers for implementing any security practices for SME’s and Enterprises to whom they can reach out Upsell Appknox product.
Its next to Impossible sell security tools unless you prove your strength in security, we want to use webinar as one of the possible lead magnets where we can show our strengths by Hacking into few of the apps live using open source tools.
While launching a webinar campaign, there were a few things that had to be considered:
Since their target audience is key C-level executives and security researchers we want to build a hyper nurtured list and further them for webinar showing and identifying the right people for the webinar.
we have built multiple lists across various interests groups
When it comes to lemlist and the email outreach part
Appknox segmented outreach into multiple small segments of users with different messaging strategies for different persona’s like Existing customers, Free trail users , Github Contributors etc
Their Results Appknox has now built a TOFU prospects for 3 months to which they plan to upsell Security tool via Free Security Consultation without spending a $ on any kind of Acqusition
We have been able to see Amazing open rates with lemlist compared to other outreach tools, The zapper integration Lemlist had with Zapier was a saviour for sending data into Hubspot and assigning them a lead qualification stage and lead source
Tools Appknox used for outreach