October 13, 2019

Launched new irresistible offer

Tyler Gillespie @tylerdgillespie

Really enjoying the process of building again. After selling my last company I had forgot how much I love team building, setting up processes and dialing in the systems part of a business.

This weekend was a fun time to reflect on the positioning for Applause Lab. I'm really big on irresistible offers and standing out from the competition. So we just finalized ours here: https://applauselab.com/

So for new customers, our team will fully produce your first video testimonial for just $1.

Most owners would run for the hills and never consider this. For me I'm doing this for a few reasons:

  1. I want an influx of new customers to get some killer samples in the portfolio and be able to showcase those on the website.

  2. I have a good order form in place to capture data and filter tire kickers.

  3. You still do need to put your CC in to complete the purchase even though it is just $1. This will filter people as well who aren't serious.

  4. I'm in growth mode and I'm fine with eating the raw cost of producing these videos as I truly believe if I can add value and show my customers what we can do for them I will be able to acquire new customers profitably.

  5. Lastly, I will have a final verification process to ensure the company who is signing up can get the full value from our service. I'm focusing on serving B2B companies only.

Fellow Indie Hackers- Are you a B2B SaaS company? An Agency, Consultant, or Freelancer? Or a productized service builder? If your service, software or products serve other business owners you could be an amazing fit for this offer.

I would love to work with you and give back to this awesome community. Get started on my site anytime!

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