Really enjoying the process of building again. After selling my last company I had forgot how much I love team building, setting up processes and dialing in the systems part of a business.
This weekend was a fun time to reflect on the positioning for Applause Lab. I'm really big on irresistible offers and standing out from the competition. So we just finalized ours here: https://applauselab.com/
So for new customers, our team will fully produce your first video testimonial for just $1.
Most owners would run for the hills and never consider this. For me I'm doing this for a few reasons:
I want an influx of new customers to get some killer samples in the portfolio and be able to showcase those on the website.
I have a good order form in place to capture data and filter tire kickers.
You still do need to put your CC in to complete the purchase even though it is just $1. This will filter people as well who aren't serious.
I'm in growth mode and I'm fine with eating the raw cost of producing these videos as I truly believe if I can add value and show my customers what we can do for them I will be able to acquire new customers profitably.
Lastly, I will have a final verification process to ensure the company who is signing up can get the full value from our service. I'm focusing on serving B2B companies only.
Fellow Indie Hackers- Are you a B2B SaaS company? An Agency, Consultant, or Freelancer? Or a productized service builder? If your service, software or products serve other business owners you could be an amazing fit for this offer.
I would love to work with you and give back to this awesome community. Get started on my site anytime!