I was building and deploying couple dozens of Django websites/apps for the last 5 years.
I have tried different technologies and approaches for doing that.
Even though I accumulated a ton of bash scripts and config files, still every new deployment was a huge pain.
Eventually I tried heroku for one of my side projects and was happy for couple months. Then bills started to grow as I needed more from heroku. For project that was not making any revenue the heroku bill was unacceptable.
I decided that this is THE pain point and I want to solve it.
I came up with the idea that I can host the app on digital ocean or linode myself, but I want to make it convenient.
That's how the idea of Appliku was born.