August 8, 2020

Using partial features without registration


Some people might not want to create an account, because it takes time and effort. Now we have made some of our features free in terms of accessibility. After users install, they can try and experience our application immediately. Once they are satisfied and curious about what further free features are provided, they can register an account for that.

# #growth

  1. 1

    I personally think that it doesn't matter. If your verbiage on your landing page is proper then you should get the point across without an issue or if you funnel in users via affiliates then I believe they'll be even more inclined to utilize your product and therefore register an account

  2. 1

    We do the same at you can create a website before login in, checking what service can do for a client. According to our analytics, users click to the demo and "try it for free" button, not to register and pay :-)

  3. 1

    So true. Just putting yourself viscerally in the shoes of the user who knows nothing about your deeper value: they're gonna churn unless they can taste it to start with! I made this mistake with my webapp recently. I just changed all the content on the /purchase page to not require the user to be logged in. Seems so obvious in hindsight 😅

  4. 1

    That's cool 👍

    We do the same with our editor DeckDeckGo. Anyone can tries it, up to 3 slides, without any special need or registration.

    I don't know if it helps or not in terms of conversion, as we don't track or have analytics, but I think it's cool to be able to try something without having to share personal data upfront.

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