We're currently in 8th and climbing (at 9:15am Central). Bootstrapped team with their first launch... hoping we can get in the top 5!
Honestly, we didn't plan this one very much. We just wanted to launch and get it done. We're going to launch a lot more things in the future, so this is all just about being fast-and-loose.
I scheduled the post last night and added the Product Hunt badge to the site in case that'd help.
This morning I fired off emails to my personal list (~96 people) and our Arrows list (~54 people) to ask for help. I also texted a few friends who were early users and asked them to write comments, which seems to help.
Let's hope it works!