Finally decided on a name - Very Good Finances.
I spent some time agonizing over finding the perfect name. Does this sound brandable? Does that sound on-point? Is this going to alienate somebody?
In the end, I realized it doesn't matter. As long as there are no obvious downsides, the name is only needed to set up a landing page, the (initial) domain, and go actually validate/build the product.
So yes - Very Good Finances it is, for now.
 Not a lot, but more than I should have!