I installed HotJar a few days ago, before sharing the website.
Today I watched a bunch of video recordings of users browsing my landing page (not the product itself), and their behaviour was completely different from what I expected. Focused on the wrong things, clicked around in what I'm sure is palpable frustration, and didn't convert.
Actioning this solid learning felt great. I tweaked the website to be more focused and actionable, fingers crossed for better browsing in future!
You can check it out here: https://asanadaily.com