August 16, 2019

Finally made use of HotJar!

Andrew Clapham @andrewclapham

I installed HotJar a few days ago, before sharing the website.

Today I watched a bunch of video recordings of users browsing my landing page (not the product itself), and their behaviour was completely different from what I expected. Focused on the wrong things, clicked around in what I'm sure is palpable frustration, and didn't convert.

Actioning this solid learning felt great. I tweaked the website to be more focused and actionable, fingers crossed for better browsing in future!

You can check it out here:


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