Inspired by podcast #115 and one a few weeks ago on Social Media Examiner, I got on and set-up my email mailing list on EmailOctopus.
There are some easy options for integrating. I chose 'embedded' mode, set-up a new page on the marketing site using WordPress for subs, pasted in the HTML and I instantly had a newsletter subscription feature! I also set-up a custom 'thank you page' and so the whole experience is pretty seamless.
Already 10 on the list. 10 people I have direct access to via email. 10 people who I can contact, even if they don't see any posts on social media. Now to grow the list.