July 13, 2020

Published first 6 episodes

Arne Wolfewicz @ajascha

Last week, I published the 6th episode of Automation Masters and I am quite happy with how the project is going so far. I was able to consistently put new content out every two weeks, which is in part due to the fact that I had built a healthy backlog early on.

I am currently re-evaluating how to proceed with this, mainly because it is time-consuming and still runs at a loss with all the expenses that occur.

That said, I am still learning new things from my guests and networking is a nice side-effect. But the most important aspect is that I am pushing my own edge with this. This is my first public project and I can see progress – except for the sound quality in the last episode.

There are two main takeaways at this point:

  1. Getting guests is fairly easy. People are generally willing to hop on a podcast with you because content is king but generally expensive to produce. On top, podcasts are high up in the credibility chain as the spoken word cannot be faked or altered in the same way a guest blog post can.
  2. Pick guests with large audiences to tap into their network. Big fish are much harder to get by and you may have to move up the ladder here but if you write 5 emails and win one, that's likely worth the effort.

For anyone considering to launch a podcast, I recommend spending more time on evaluating the market at the beginning: How many people are interested in it? Who are the true thought leaders in that space and are you able to connect with them? What topics are others talking about and how can you add to that?

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