November 28, 2020


Andy Dao @speedpoint

It's been roughly 1 year since I've launched Pixel True and overall I'm happy with the progress of the business.

Our revenue comes from a mixture of sales from the Illustration Packs and the Unlimited subscription service.

I really feel there's so much potential with this business, in particular with expanding the illustration pack business to also include UI Web/App designs. The vision is to create a full-suite of tools that allows a business owner to build a stunning website without breaking the bank.

  • Feeling excited for the future
  1. 7

    That's awesome. Can you share your distribution strategy? How do people find out about you? And how did you bootstrap it initially to get your first users?

    1. 1

      Hey there!

      It was a mixture of a lot of releasing free content like ( and cold email marketing :)

  2. 2

    Congrats Andy! Been watching your progress from afar, proud of the progress you’ve made so far!

  3. 1

    Could you share a little bit more of your business side?

    How much is your net profit?
    How much clients do you have?
    How much do you pay employees (do you outsource)?

    Awesome job! I like your illustrations!

  4. 1


    Free illustrations are good though. Can u share free subscriptions vs paid subscriptions ratio?

  5. 1

    Congrats! How did you manage to gain initial traction and attract clients? Especially with so many other graphic design productized services around which charge lower?

    1. 2

      With Pixel True I tried to move away from the "fast food" design services - that provide decent work for low prices.

      Our unique value proposition is providing high-quality design services. So we spend a lot more time on hiring and vetting. But also pay our designers a lot more!

      In terms of initial traction it was a lot of cold-email marketing and outreach on facebook groups :)

      1. 1

        Nice! I've tried cold emails but its not really worked. I'm sure it's a numbers game though so maybe should give it another try.

  6. 1


    Is your VP about selling design services or design tools?

    1. 1

      Good question! It's a mixture of both :) I consider the illustration packs and design service different businesses but under 1 brand :)

      1. 1

        What makes more money?

  7. 1

    Congrats @speedpoint on the latest milestone and crossing the $150K+ ARR. I've seen quite a few unlimited design monthly design agencies.

    Any plans to extent it to maybe front-end coding like Angular/react? or even Wordpress?

    1. 1

      Thanks @Nakkeeran!

      Do you mean offering a dev service on top of the design servce? If so, we also offering web development in webflow :)

      1. 1

        Hey @speedpoint yes indeed.

        Ah, that's nice. I couldn't see Webflow being mentioned in the website.

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