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Our First Marketing Video: How We Made It

We've previously made several videos, but they have always been developer focused, meaning we open up Visual Studio Code and show how to implement our Social Media API.

For a while we've want to create a general marketing overview of what Ayrshare's APIs do. We investigated a 3rd party to create animations, narrate, and score the video, but we weren't happy with anyone we found in our price range.

So, my co-founder create one. Luckily, he has been dabbling in video editing and the results looks, well, see for yourself below.

What we used to create the video:

  • Camtasia for Animations: a great tool to edit videos, animate, and more.
  • Google Text to Speech (TTS): If you haven't tried out TTS, it is absolutely amazing. You can choose dozen of different accents to speak your text, and the inflects and output is close to perfect for show text.
  • Envato Elements for Graphics and Music: A good repository of vector graphics, music, website templates, etc.

The video: https://www.youtube.com/watch?v=XK4V26hWUuE

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    After a lot of consideration, we hired an amazing voice actor instead of the Text to Speech Google voice. Why, well, it just sounds better and more realistic because it is.

    Here is the updated video: https://www.youtube.com/watch?v=Vc4JblJJiWU

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