Immediately after we saw additional organic Google traffic, but not really an increase in conversions. However, our google search ranking increased and now most of our conversions from organically. Is that due to the press release? Perhaps a little. Worth the money - around $300. Yes. For our next larger product launch I think we'll do another one.
Nice! Do you have any statistics / number resulting from the PR ?
Immediately after we saw additional organic Google traffic, but not really an increase in conversions. However, our google search ranking increased and now most of our conversions from organically. Is that due to the press release? Perhaps a little. Worth the money - around $300. Yes. For our next larger product launch I think we'll do another one.