I'm 25% through the September goal of publishing chapters 3-6 of the B2B SaaS Marketing Playbook.
Chapter 3 covers Freemium Marketing for B2B SaaS Founders with examples from 14 companies.
Freemium marketing includes free forever plans and free trials.
Companies use free forever plans as lead magnets which kicks off a process of converting free users into paying customers.
Nearly every B2B SaaS company relies on some form of freemium marketing.
For more, check out Chapter 3— Freemium Marketing for B2B SaaS Founders