B2B SaaS Marketing Playbook

Growth marketing strategies for B2B SaaS Founders

No Employees
Founders Code
Solo Founder
Email Marketing
Mailing Lists

A concise, tactical guide on how to grow a B2B SaaS company.

September 19, 2019 Reached 48 Email Subscribers

Growth is slowing. I was starting to get used to gaining 3 or 4 new subscribers a day.

Zest was a big driver of traffic and subscribers. I'm still trying to figure the platform out.

Beyond growth, I'm focused on showing up for my current subscribers.

I'm also thinking about how to make the content more consumable once all the chapters are published.

September 13, 2019 Published Chapter 4 — Social Proof Marketing

Chapter 4 is on Social Proof Marketing for B2B SaaS Founders

The main strategies:

  1. Add Testimonials
  2. Use Customer Logos
  3. Document Customer Success Stories
  4. Share Examples
  5. Create a Customers Page
  6. Share Praise from Twitter
  7. Display Sign Up Counts
  8. Use Statistics

Chapter 4 — Social Proof Marketing for B2B SaaS Founders

September 13, 2019 40 Email Subscribers

The list gained 28 email subscribers in 10 days.

Audience size is growing slowly but surely as new chapters are released each week.

Visitor to subscriber conversion is solid at around 12% and people are beginning to share on platforms such as Zest and Twitter.

The Book: B2B SaaS Marketing Playbook

September 5, 2019 Published Chapter 3

I'm 25% through the September goal of publishing chapters 3-6 of the B2B SaaS Marketing Playbook.

Chapter 3 covers Freemium Marketing for B2B SaaS Founders with examples from 14 companies.

Freemium marketing includes free forever plans and free trials.

Companies use free forever plans as lead magnets which kicks off a process of converting free users into paying customers.

Nearly every B2B SaaS company relies on some form of freemium marketing.

For more, check out Chapter 3— Freemium Marketing for B2B SaaS Founders

September 2, 2019 12 Email Subscribers

I started releasing chapter-by-chapter to stay accountable and provide value as soon as it was ready.

The goal is create a no-fluff, tactical guide on how B2B SaaS companies are getting customers.

I was just scratching my own itch. It's great to see that others are finding it useful!

August 31, 2019 Published the Second Chapter

I published the second chapter of the B2B SaaS Marketing Playbook. Content Marketing for B2B SaaS Founders

Writing this chapter took longer than expected but it will be one of the most useful. Nearly all B2B SaaS companies rely on content marketing for organic growth.

August 21, 2019 First Chapter Published

Published the first chapter of B2B SaaS Marketing Playbook.

Lots of time was spent figuring out chapter formatting issues. Future chapters should be easier with scaffolding in place.

After writing so many case studies, I was glad to share insights gathered from looking at so many B2B SaaS companies.

August 21, 2019 First Email Subscriber

Got my first email subscriber.

It was someone in the IH community who showed support even before the first chapter was released.

Thanks to everyone who inspired me to publish sooner and get feedback.

August 20, 2019 Published Landing Page

I decided to publish sooner and get feedback instead of seeking perfection.

The book is based on 16 case studies instead of the initial 30 that I imagined. Subsequent editions with more studies can be released.

I also decided to release chapter-by-chapter instead of all-at-once. This was inspired by Tyler Tringas and his Micro SaaS ebook.


A concise, tactical guide on how to grow a B2B SaaS company.