We realized after several weeks of fiddling with what was originally just an internal tool that we really had something quite useful.
It was time to announce to the world what we'd been working on. While an MVP was a few months away from being shareable, we were ready to start drumming up hype and generate a list of potential users who could beta-test for us.
So, we built a Landing Page, had it reviewed by family, friends - honestly, anyone who would look at it, and soft-launched on Indie Hackers.
A few hours later, we shared Bank Hunt with our LinkedIn followers. Family first, after all.