So, the initial idea is to offer Bee Informed to the pubs, to help them promote their events. Use case was pretty simple, you scan a QR code and get the information about live events in the pub from that moment. You don't have to follow them on the social medias or to check frequently for their updates. After scanning, you would be subscribed to their channel, and would get the notifications about the future events.
We were building the Bee Informed idea around the local events. One of the idea was to use Bee to decide where you'll go out tonight.