Better Sheets is My Full Time Focus

After 18 months, it's time to focus. It's time to push away all the other side-projects and focus on Better Sheets. In actuality I had planned to do this starting October 1st. And I did do it. Just now getting around to posting on Indiehackers.

The Main Distraction was a SaaS I acquired in March. The secondary distraction was becoming a Dad, also in March.

Here's that story

Without going into details, that SaaS is now sold. I may go into those details somewhere else on IndieHacker. But not here and not now. And I'm enjoying the Dad life, but not the Maker life.

For the past 6 months it's been incredibly hard to sit down and know what to work on at any given moment. Because that moment could be shattered by a scream, a wail, a nap cut short. The anxiety, alone, has been a deep work killer.

To repair this, I've decided to focus on one thing.

2021's original goal: Focus & Clarity
now my 2021 goa: Focus & Commit

Now it's time to focus on Better Sheets, as a Job. Yes I'm committing to one thing.

Here are four things that now with focus are blossoming.

More Videos: Already putting out more videos for members.
Better Site: I'm completely rebuilding the members space for Better Sheets. Going the way of my own custom build after exploring other options in the past year+. I've looked at LMS's, I've looked at & tried Outseta, Memberspace, custom HTML/CSS/JS.

As far as my own journey in the indiehacker "profession" it's time to create for myself, by myself. Ruby on Rails it is! This focus on building with code renews my overall focus of not just "making money" but "making wealth"

"A programmer can sit down in front of a computer and create wealth. A good piece of software is, in itself, a valuable thing."

PG in How To Make Wealth

More Emails: Members have already seen in the first 2 weeks of October way more emails to them, about sheets, for them. Excited about offering more email help in the next few months as I tighten up lifecycle emails. Emails may be sent to members as they complete certain videos. Considering pushing this feature off to next year to focus on the core curriculum instead.
More Sales: I've unbundled a lot of the templates, scripts, and videos into smaller products. I had already been doing this little by little and then AppSumo has created a Black Friday Fund to get more products on to their marketplace.

Since AppSumo has been so good for me at acquiring new customers I've made these products available there. I think they'll reach more people than the main "Better Sheets" can and be more specific to some people's needs. And hopefully, fingers crossed, they convert to Members after they get a taste of what's inside.

This means that my marketing doesn't have one flavor. It's not "here's free and here's paid" like I started with in April 2020.

Now 18 months into running Better Sheets there's a lot of ways to consume videos, lots of tiers, and lots of solutions for people to buy and use right away before becoming members.

As of now there's templates to post on twitter like 100 Twitter Templates and 100 Twitter Starters. These have a SaaS flavor to them. Similar to HypeFury, Zlappo, TweetHunter, etc.

I made Dark Habits: a bad habits tracker that helps break vices you have. inspired by ZeroPercent.club which helped me stay sober now for almost 2 years.

There's videos on YouTube for free.

There are free sheets like 100 Business Ideas to Make With Google Sheets and Gumroad.

There are guides like How to Sell Google Sheets For Fun and Profit

Excited for the next few months at what happens and how much this new found focus actually brings about positive change for Better Sheets Members.