July 2020 Open Update

Posting July's Open Startup update for Betterlance on August 20th. Better late than never 😂

Here are the metrics for July 2020:

💰 MRR: $78 (+13%)
🆕 New Signups: 76 (-46%)
🆓 New Trials: 31 (0%)
💻 New Website Visitors: 611 (-52%)
🎉 Milestones: 2
📝 Blog Posts: 0

Full update here: https://betterlance.co/open-updates/monthly-recap-for-july-2020

⚠️ Big issue: Despite having the biggest month of trials we really struggled to convert them to paid customers. After more than 40 trials we converted 0. ZERO.

So, we have some work to do....

We're looking at the data and talking to customers. Learning a lot.

🤗 Good news: We continue to see new sign ups and new trials. So there is something that is resonating. However, we are obviously missing the mark on delivering enough value to customers.

We'll keep working.