Previously for Automation Rules related to email opens and link clicks, we only support "positive" behavior -- i.e. if contact has opened emails or clicked links.
With this new update, we now support "negative" behavior as well -- i.e. if contact has NOT opened or has NOT clicked links.
So, for example, you can have an automation like this:
If contact/subscriber has not opened email in 5 days, add them to the "reengage" sequence and tag "reengage".
Or if contact has not clicked a link in 3 days, tag them with "uninterested".
I hope this new update is useful for our users!