We were getting feedback that our offering is too expensive, and not all parts of it were interesting to everybody.
Now, instead of just having a single type of monthly membership, we allow our user to build their own membership out of the following components (they can choose or not choose, and combine any of these):
Additionally, we are striving to not be a classic subscription business that profits from users forgetting about their subscription and not canceling:
If you are not using any of the above components in the whole billing period (month), we don’t charge you for it.
Of course, that is not as “sexy” from a business perspective, but it’s much more fair for the customer.