Over the course of 2015 and 2016 I went to multiple meetup events and pitch contests to present the app. I received a lot of good feedback and adjusted the app as needed. I realized we had a branding issue. At one point, we got selected to pitch in a major pitch contest. Though it was presented well as a powerful calendar, it didn't click with the hundreds of people in the audience. It was difficult to get seed funding, put together a team ( also because EVERYONE was working on their own app ), and really compete in a crowded marketplace.