October 18, 2019

Hit 2000+ subscribers!

Steph Smith @stephsmith

This week was an exciting one, as I surpassed the 2000 subscriber mark on my personal blog.

In January, I decided to finally launch something that I long wanted to, but wasn't sure the world would want. At the time, I set my yearly goals, including getting my blog to 1k subscribers. At the time, that was the goal I was most unsure about. But this week, I managed to double it.

I've been tracking the number of subscribers almost daily, and this has been my path since January 1: https://imgur.com/a/PDPn0Jf

As you can see, a lot of movement came from 3 articles which went "viral", particularly on Hacker News.

The three articles were:

One other helpful thing to mention was that I've been experimenting with my subscription copy. Over time, I've found copy that's converted much more effectively, by including social proof and also tailoring it to the reader.

Starting subscription copy:

  • I enjoy sharing my thoughts about remote work, learning to code, personal growth, and tech. If you liked this one, stay updated here.
    CTA: Subscribe

Current subscription copy:

  • I write a weekly newsletter about productivity, remote work, continuous growth, and tech. If you liked this article, join 2000+ subscribers here. Forecast: 0% chance of spam.
    CTA: Stay Updated!

Notable changes:

  • Number of subscribers
  • Stating exact offering (weekly newsletter)
  • Explicitly calling out no chance of spam
  • Updating CTA from Subscribe to Stay updated

These changes resulted in over 700 subscribers coming in from my latest article.

Anyway, I just wanted to share as this was a big milestone for me and can hopefully help some others looking to build their "list". 🤗

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