2x our customer base - lessons learned

Going into 2019 we had one customer, we then doubled that to 2 by April, and now we're sitting at 4.

In the constant quest to achieve a point of product-market fit it's exciting to see the balance start to shift and for us to be in a position where we are acquiring upgraded users in addition to free users.

So what worked?

-We refined our messaging on our site as well as our sales pitch. Centori is a web app that aims to make ranking on Google a lot simpler. That's a much tighter pitch than we've adopted before.

-We focused on what people needed as opposed to what we thought they wanted. Good SEO means being a domain authority on a core topic to your business, we designed our product in a way that started to make that easier

-We stretched out the trial, the jump from 30 days to 90 days made it much more feasible for a business to sign up, get started, and begin an onboarding process that gave them results.

What's next?

We need more users, we're doubling down on our marketing efforts creating a slew of landing pages, pillar pages to boost SEO, and will begin exploring Google ads and Facebook ads. Now that we have some more revenue we can start expanding our operations a bit.

We're refining the product constantly, we brought on 2 engineers and a project manager to oversee development of our new features, as well as continue to stabilize the platform.

It's crazy and humbling to think we joined Indie Hackers just 6 months ago and here we are. When I signed up I was getting feedback on our landing pages to advertise a simple MVP that I built with another engineer. Now we're sitting at 4 customers and continuing to grow and expand!