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5 Comments

I think people want to learn SEO

I've been working on Centori for about two years now, and it's been a slow-ish going.

The SEO software space is extremely crowded. Top of the line tools like Moz, SEMRush, and Ahrefs dominate the space and have a ton of data to power their systems making them extremely competitive. Meanwhile lower-priced SEO tools are a dime a dozen. It feels like there are new ones popping up every day to flood the space.

What makes Centori different/better than any other tool?

That's a scary question to be asked as a founder. It's basically asking you why bother. For any idea there are dozens like it that claim similar benefits and are geared towards the same target market. Why should anyone buy your product when there are x, y, and z tools that do the same thing?

Yes Centori covers more ground than other lower-priced SEO tools that hyper-specialize in one aspect of SEO, but we're also much less advanced than tools upmarket from us that do the same. I've always claimed that 'Centori is for businesses just learning SEO' however the best UX in the world can't help you make key strategic decisions on what content to create. Even though we are in a crowded market of 'simple to use SEO tools' they all have a degree of cognitive overload for people who are very new to SEO.

I had an idea though: combine a tool that does just enough to enable someone to SEO with quality education that shows them how. Suddenly we've got something that looks very different than our competition.

I recently posed a question to IndieHackers 'Do you want to learn SEO?' and 24 hours later I had hundreds of hits to the website, several conversions to our blog and mailing lists, and dozens of comments showing me that yes, people do want to learn SEO.

So here's a slight pivot: the Centori platform is in decent shape as far as providing SEO functionality goes; now we're going to double-down on educational content and resources in-app to guide new users through the platform and show them how to do SEO effectively.

We have a ton of content already on our blog that can be repurposed into helpful articles and guides in app which I'm beginning to import over. Next will be a series of video courses made of 1-2 minute videos breaking down SEO concepts. It's a slight adjustment in focus, but one giant step towards being a platform that truly anyone can sign up for and be empowered to do SEO for their website.

  1. 1

    Hello, your website display "Loading your websites" permanently when I try to connect 🙂

    1. 1

      Thanks for signing up and for letting me know!

      I'll look into it and follow up via email

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