Kicking off 2020 with new tools and tiers

It's been a while since our last post, but that's just because so much has happened in the past few months!

Here's a quick recap.

We've grown. We ran a survey on IndieHackers a short while back asking questions about how people viewed SEO and the challenges they faced offering a quick report in exchange for the feedback. It gave us the opportunity to log feedback at scale as to how folks view SEO and the challenges they commonly face with it.

We learned a lot about the barriers folks commonly run into with content marketing and SEO, which allowed us to double down on exploring solutions. We also dove deep into our competitors, creating accounts for each of them (as long as there was a free trial) to understand what gave them their mojo and what gaps we could fill.

Overall I've found that good SEO software is often far too technical for the average user and requires an SEO pro, and the lower-cost/entry level SEO software just isn't as powerful of an offering. We aim to balance power and ease of use, giving users something that actually helps boost their rank while not giving them a migraine in the process.

And here we are.

We've grown to a few more customers, have taken on regular client work, and now are expanding to three paid tiers alongside a free plan. Our paid tiers will offer higher-level tooling such as advanced competitor reporting, social reporting, and partitioning an account by multiple websites. This is a big one as we've found a whole new market in agencies who want to onboard their clients and scale their SEO offerings. So we've taken Centori upstream to solve for them and open the door to an entirely new customer segment.

We're super excited to launch Centori Pro and Enterprise, but more importantly we're excited to be building a platform that allows teams to grow and scale with us!