Running our 4-week SEO strategy program again!

After launching a group coaching program in June, we are already prepping for a 3rd cohort this fall!

In May I designed a group version of our one:one SEO strategy training where we take participants through our 4 principles for building an effective SEO strategy:

1. Define your winning aspiration - what does it mean for you to win?
2. Pick where to play - what types of customers and queries will you go after?
3. Create content that wins
4. Measure what matters

When I developed the curriculum I honestly had no idea we would get such a reaction.

I distinctly remember whiteboarding the ideas in early June and running a few customer interviews that week to see if anyone would pay for it. Three weeks later we were starting our first session.

The program has been such a hit in the first two rounds that we are gearing up for a third and final round this year before scaling things back for the holidays and prepping for a major push next year.

In the two months since launching the program I have gotten more feedback than I did in two years selling Centori as a SaaS platform. Not only has this been an exciting and fast-paced summer, it has convinced me that the pivot we made with Centori was the right call to make, and we are heading down the elusive path towards product-market fit.

You can learn more about the program below, we have 2 spots left so if you are interested reserve a spot now!