Blogging Guide

Learn how to make money writing online

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Blogging Guide is a newsletter which helps writers navigate the digital publishing landscape and shows them how to monetize their writing.

September 25, 2020 Launched Pre-Order for Medium Course!

I just launched the discounted pre-order for my upcoming Medium Course.

I decided to offer the course for $19.99 to all pre-orders. The course bundled with the Blogging Guide Newsletter is discounted to $49.99.

The course will be launched October 12, 2020 on Gumroad.

Once the course is released on October 12, 2020, the price will revert to its intended starting price of $39.99 for the course and $79.99 for the complete package.

A major priority in creating this course was to make it affordable and up to date. When I first started as a writer on Medium there were hardly any resources (I spent a lot of time searching).

The majority of the content that I found was riddled with inaccuracies, out of date information, or was extremely expensive.

But my goal in creating this course was to make it first and foremost accessible.

I know what it’s like to be a new writer who is very price conscious and my over arching philosophy when it comes to online content creation is to over deliver.

I’ve been working on this course for some time, but it has finally reached the level where I can confidently say that anyone who buys it will benefit.

So far I have already received 2 pre-orders which I consider a fantastic start!

I will keep IH updated as the course launches and more data comes in.

September 14, 2020 Added Canva Design for Blogging Guide Subscribers

I have two main newsletters, Blogging Guide and [Canva Design] (https://canvadesign.substack.com).

Although Blogging Guide and Canva Design cover similar concepts (Blogging News/Tips and Image Templates, respectfully), I had been operating them completely independently.

While they are still being operated as two separate newsletters, I have decided to offer Canva Design as a free bonus to paid Blogging Guide subscribers.

This newsletter is optional, but should be valuable for many of my Blogging Guide subscribers.

Canva is a free graphic design platform that allows users to create social media graphics, presentations, posters and other visual content. It is available on web and mobile, and integrates millions of images, fonts, templates and illustrations.

Although there is a premium version of Canva (Canva Pro), you will only need to create an account for the free version to edit these files.

August 18, 2020 Hit 200 Paid Subscribers on my Substack Newsletter

Hey everyone!

I wanted to share an exciting update.

My Substack subscription newsletter Blogging Guide has reached 200 paid subscribers!

For a project started about 6 months ago, I am blown away by these results!

I’ve written a pretty good explanation of some of the strategies I’ve used to convert free sign ups to paid subscribers and I was fortunate enough to be featured on the Indie Hackers newsletter (which also has more tips).

A few additional thoughts:

  1. If you are on the fence about creating a subscription newsletter, a few of the best reasons are—you can start a newsletter with little or no upfront cash investment; newsletters are scalable and hyper efficient; new newsletters are still being created every day (one of the few ways to make money online that leverages new cordless technology do well); and they can be run remotely by a single person.

  2. Subscription newsletters typically succeed when they function as a hybrid community. The emphasis should not be on you, the writer, disseminating content to readers, but rather the conversations, ideas, tips, and partnerships that occur when you bring people together (Similar to what Indie Hackers has done so successfully). Engage with subscribers, create community chat features, or downloads that bring people together.

  3. While it is easy to focus only on paid subscriber growth, your free sign ups have significant value as well. Remember, many of your future subscribers start as a free sign up. Do not alienate or spam this list since these are your best leads.

  4. Don’t feel compelled to stick to a rigid posting schedule. Readers want actionable insights or entertaining content, the last thing they need is another “fluff” email cluttering their inbox.

  5. Price your annual subscription competitively. Annual subscriptions give you far more stability in terms of revenue and it increases the opportunities to demonstrate passion, commitment, and newsletter value. Monthly subscribers may lead to a higher churn rate and increased pressure to produce on a rigid schedule (which can lead to writers publishing subpar content), which ultimately deters some monthly readers from continuing their subscription.

Thanks so much for all the support I received from IHs! Let me know if you have any questions!

July 22, 2020 Indie Hackers Interview

We did a text interview with Indie Hackers today! We talked about how we got started, what our journey has been like, and our goals for the future, as well as some tips and advice for other indie hackers out there. Check it out to get a look into our story.

July 19, 2020 Reached 5,000 Free Sign-Ups on Substack Newsletter

I mostly focus on my MRR or paid subscribers when evaluating my Substack newsletter's success, but I was pleasantly surprised to see I had crossed 5,000 free sign ups (total email list) for Blogging Guide.

I started this newsletter in February, and it has been far more successful than I would have guessed.

Reaching 5,000 sign ups shows how effective Substack newsletters can be for generating leads. It also is a lot cheaper than having those same 5,000 users on Mailchimp on some other paid email marketing service.

I have yet to really market/send newsletters just to me free sign ups encouraging them to become paid subscribers, so I will be interested to see how many additional paid subscribers I can get by reaching out to this fairly engaged audience.

July 14, 2020 Launched Blogging Guide Website

Very excited to announce that I finally launched a website to compliment my Substack newsletter (Blogging Guide) and better organize all the content I produce for writers and marketers.

My website is called Blogging Guide (creative, I know ;) )

The idea behind the website was to create a central resource where bloggers could find comprehensive blogging platform reviews, tools, courses, videos, and eventually, a podcast.

More specifically, this site allows me to take the next steps in expanding my growing online community for bloggers.

May 27, 2020 Blogging Guide Launches YouTube Channel

For nearly a year I had thought about creating a YouTube channel with informational content on blogging.

However, I didn't like the idea of constantly filming myself and having to upload, edit, and promote videos.

So I knew if I did create a YouTube channel it would need to consist of a different format.

A couple months ago I decided to start experimenting with a "no code" animation software. I quickly began making videos for fun. But I also realized that quick, useful, and animated videos could be produced to market my newsletter to a new audience.

So I launched my channel:

https://www.youtube.com/caseybotticello

It only has a few videos so far but I plan to add more. So please be sure to subscribe!

May 14, 2020 Blogging Guide is Featured on First Podcast!

I was fortunate enough to be featured on the Traction Growth and Income Podcast:

https://www.tgitools.com/episode/tgi-46-how-to-earn-writing-on-substack-with-casey-botticello/

This episode covered a range of my online ventures, but it was primarily focused on the topics relating to Blogging Guide.

I was already a fan of this podcast, so it was cool to be featured, discussing my newsletter!

https://bloggingguide.substack.com

April 25, 2020 Blogging Guide Receives Substack Grant!

https://on.substack.com/p/substacks-grant-program-recipients

At the end of March, I applied for the Substack Independent Writer Grant. I admired Substack for helping writers, especially during the pandemic. However, I did not expect to hear back from them.

However, I was delighted to receive an email toward the end of April, letting me know I was selected to receive their grant!

In addition to a financial reward, the winners also got a chnace to talk with the head of Substack Partnerships. The experience was worth its weight in gold, and it definitely helped keep the momentum of Blogging Guide going!

https://bloggingguide.substack.com

April 20, 2020 Blogging Guide Reaches 100 Paid Subscribers!

Blogging Guide reached 100 paid subscribers (Substack newsletter) on April 20, 2020.

This is an amazing moment! And I cannot believe how fast we reached it!

I consider this the major milestone which validates the concept of my newsletter.

In the context of the "1000 True Fan Theory" which this whole experiment was based off of, I am now 10% of the way to reaching a sustainable passion economy based business.

https://bloggingguide.substack.com/p/how-to-increase-paid-substack-newsletter

Blogging Guide is a newsletter which helps writers navigate the digital publishing landscape and shows them how to monetize their writing.