Blue Green Analytics

Customer journey analytics for the visual mind

Under 10 Employees
Multiple Founders
Founders Don't Code
Analytics
B2B
B2C
CRO
Growth
Marketing
SaaS

Tired of being confused and disappointed by GA’s behavior flows and overall experience? So were we. That’s why we worked tirelessly to produce this: an intuitive visual-first analytics tool.

September 2021 BGA is now yours for free!

We've decided to include a free tier for making the product more accessible to everyone. With the free tier, you can enjoy the full suite of features of our site for up to 5,000 sessions/month.

Plus, we've altered prices for other tiers based on initial feedback.

Check out the new pricing here:

April 27, 2021 20 active accounts (and counting!)

We have grown to 20+ accounts and are beyond delighted to have come this far in our journey. We are working tirelessly to bring our customers (current and future!) some very exciting feature updates. We’ve also established a foundation for sign-up and onboarding that will allow us to scale as a true self-service SaaS business.

December 14, 2020 Huge improvements to the UI

We took all the feedback we’ve received from every demo, prospect meeting, customer, advisor, and colleague, and set out on a quarter-long project to redesign the core UI. Blue Green Analytics is now set up for the future. We enhanced how we visualize web journeys, made the app even more intuitive (with a brand new layout and dashboard), and of course, continue to improve our data capture mechanism with enhanced querying speed and robustness! Blue Green Analytics Improved UI

November 1, 2019 Optimizing data collection

We have now collected over 40 million unique data points (and growing), and have made tons of back-end changes to make our software blazing fast. To get where we are, we revitalized our architecture to better handle, manage, retain, and process huge volumes of data. We’re leveraging Redis for caching which made creating flows incredibly quick!

October 3, 2018 Time for a rebrand…

Sperse is officially Blue Green Analytics®! As our product grows and becomes more and more integral for mapping customer journeys, we decided this is the right time to rebrand to better fit the greater brand. All of the whiteboards around our desks are filled with ideas, features, and UI enhancements for future iterations. We’re also starting to optimize our back-end for more efficient data collection. Here’s a mockup of what’s coming!!
Blue Green Analytics Redesign

May 2018 Our first customer!

After months of stealthy work, we have our first deployment and customer. We are ecstatic about it! It is surreal to know that a person (outside of our org) is using our product to map their website visitor journeys. Our focus is now feeding our pipeline with more ideas, features, and bugs. We’re thrilled to start receiving feedback from our first users and building the product to work better for them.

December 3, 2016 Launched our MVP

We put our ideas and sketches into code and started using our product ourselves. Architected the back-end system to collect data in a basic UI to start seeing and playing with the data to get an initial impression of how the product could end up looking like.

About

Tired of being confused and disappointed by GA’s behavior flows and overall experience? So were we. That’s why we worked tirelessly to produce this: an intuitive visual-first analytics tool.