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Reached $15,000+ in total profit

to increase the base of annual subscribers, I made a promotion and sold annual subscriptions for only $9/year
It brought another +$500 / year.

Not bad, but I still can't find a good growth driver :(

Can anyone have any kickass ideas here?

I will be happy with any of your ideas, please, if you have one or more, share in the comments!

I am considering several options:

  • freemium
  • trial
  • low cost monthly / annual subscription
  1. 3

    Here’s my 2 cents.

    • I think your marketing is heavily product focused. Which is not too bad, as your product looks great and serves a need. Though it doesn’t select for a specific type of customer.
    • Market to a specific business niche. You could charge more and build a regular customer base.
    • my advice would be to sell to agencies directly. Charge a monthly fee +200$ for full access. And unlimited business support etc...
    • build a list of agencies and just start reaching out to them
    • offer a set of free options like 15 widgets
      • or limit the amount if widgets per page to show values
      • or limit amount if free downloads per month.
    • charge for full access.
    • something like 200 dollars is nothing per month
    • If it helps to save a solid amount of time for a small to midsize agency

    Ok sorry for the brain dump, just a smattering of thoughts, from someone that ran 2 small agencies, 3 -8 people Over the years.

    Also go read traction and use some capital to test some marketing channels toward the specific customer of your choosing.

    Traction: How Any Startup Can Achieve Explosive Customer Growth https://www.amazon.com/dp/1591848369/ref=cm_sw_r_cp_api_i_SKnHDb36FEPA7

    Ok actually done now :)
    Hope this helps

    1. 2

      Traction: How Any Startup Can Achieve Explosive Customer Growth https://www.amazon.com/dp/1591848369/ref=cm_sw_r_cp_api_i_SKnHDb36FEPA7
      Well... I wouldn't recommend this book. Nothing new or helpful (my humble subjective opinion). Just listed 19 ways to market products.
      Bootstraptor, I think you're actually doing a great job. Probably you just need to raise your prices :)

      1. 2

        Honestly your pretty correct about the no new information peice for that book. Though I think the method it’s teaches is helpful from a new founders perspective. For many (especially developer founders) marketing can be scary and hard so having some tools to help on that journey are super helpful.

        1. 2

          For many (especially developer founders) marketing can be scary and hard so having some tools to help on that journey are super helpful.
          Who are you talking about? Bootstraptor? You call him a scared founder? Haha :)

      2. 1

        Hey, @Zencentric Thanks for the support and kind words!

        1. 1

          No problem, good luck!

    2. 1

      thanks, this is really what I was looking for
      can I contact you directly?

      1. 2

        Dm me Twitter and we can exchange details. @myyellowshoe

  2. 3

    Great job.
    I looked at the website from the profile. I wonder what kind of conversion visitors - downloads? It seems to me that it is necessary to make the button "Download" more visible. For the first time I didn't find it.
    Maybe it is necessary to improve the site - to make the menu at the top, with sections and so on? Just as an idea...

    1. 1

      Hey @MaxFadeev thanks for the reply!
      you are right that only 30 out of 100 visitors download demos

      I will try to follow your advice and see what happened

  3. 1

    What's the best way to contact you? :)

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