A few things made this possible. Monthly subscriptions started carrying over and compounding. I also made a good change to my paywall that increased conversions. The newsletter is also helping. It's a combination of these 3 things and more i'm sure. I also started cleaning up and standardizing the app UX.
Congrats, John! Its super cool to make changes and see the benefits for members.
What do you mean by "monthly subscriptions started carrying over and compounding"?
Thanks!
good question :)
I mean that subscribers from month 1 have begun retaining into month 2. So month 2 has revenue from both new customers and old customers. Perhaps this is not the technical definition of "compounding" but thats how I intended it. :)
Thank you for clarifying!