After some more work I slowly began gathering feedback from LEGO people. The feedback was great - people felt it was useful and gave lots of suggestions for improvements. I built widgets people could embed on their sites, added more reviews, tweaked the system, and iterated on the design. My todo list is long, but its enjoyable work.
Oh, and I made the first affiliate dollars via Amazon. It's not much, and it's not the business model I have in mind for the site, but it's still encouraging.
I had explored the idea enough to get that a) it would be possible for me to build it, and b) it would probably be useful to the community. So, I made a huge commit and pushed it to github as a backup.
Began working on the site
I began working on Brick Insights around here somewhere. This date is when my son was born, and I realized I needed a side project I could do when he was asleep. Thus, Brick Insights was born!
There are a lot of LEGO sets our there - but which ones are worth your money? Brick Insights helps me (and you) figure that out.