Pivoted
by Zviko MasiiwaIt turns out basing an entire course on one tester's opinion wasn't such a great idea.
While I'm grateful that my cousin took the time to test my MVP, the result wasn't what my audience wanted.
I had created a great 39-day personal branding course, but when I took it to the market, no one was interested. The feedback I got was:
- 39 days is just too overwhelming. Not many people have the time to complete a module every day for 39 days.
- They wanted the option to have someone else write the content and set up their marketing systems.
So, I got to work.
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I changed the course to take 21 hours instead, with no strict end date so thought leaders can choose how quickly they want to complete the course.
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I created a Built-For-You Personal Branding service, where I do everything for the thought leader who prefers that option.
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Congrats on the launch. Also side note but I’m digging the logo.
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Thank you! :)
The logo was designed by https://www.algomas.com.au
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Thanks for that. They’ve got some inspirational signage work.
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I second this.
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Thanks Michael! :)
The logo was designed by https://www.algomas.com.au
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Sounds a lot like what the guys from Customers from Content experienced. They pushed a course and learned that people preferred to have it all done for them (the marketing), so they started offering the service.
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Thanks for your thoughts Gene! I wish I'd known about Customers from Content's experience before I created the course 😭😂
Oh well, at least now I have 2 options for thought leaders who want to build their personal brand. 🙂
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Well, don't let that discourage you from marketing your course. Just because that was their experience doesn't mean it will be yours. There are many variables at play. I don't have any solid tips right now but I hope you push through it and find what works!
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Sure, I'll keep testing and sharing to see what the market wants! :)
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