It turns out basing an entire course on one tester's opinion wasn't such a great idea.
While I'm grateful that my cousin took the time to test my MVP, the result wasn't what my audience wanted.
I had created a great 39-day personal branding course, but when I took it to the market, no one was interested. The feedback I got was:
So, I got to work.
I changed the course to take 21 hours instead, with no strict end date so thought leaders can choose how quickly they want to complete the course.
I created a Built-For-You Personal Branding service, where I do everything for the thought leader who prefers that option.