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Two weeks (almost) after launch

I launched the book the 8th of February 2020. Here's what happened:

  • First page of HN. (2021-02-11)
  • Very nice results from /r/commandline and /r/neovim and many more sales than I thought.
  • Good words of mouth (I think), many people writing to tell me the book is really good.

Tools used:

  • Here's a short video explaining the tools I used for the book itself.

  • For the landing page: Hugo (I've a good process for Hugo stuff, I can deploy one in 10min) with a theme I've adapted for my needs.

  • Selling platform: flurly. Fast, great UI, super good customer service, and more money in the creators' pocket.

Funnel:

  • My blog where a discrete (but still visible) little "ad" is displayed in relevant articles.
  • My landing page, explaining more the book, with a sample of it and a video explaining the whole development environment.
  • The sales page.

Some numbers:

  • Around 10 000 sessions on the landing page since the launch.
  • 5215 views on the sales page.
  • 638 samples of the book downloaded (on the sales page).
  • 230 sales (around 200 the first week).
  • 0 refund.

I feel it's pretty good but... I've no prior experience so I'm not sure. Compared to my expectations I'm in heaven, I didn't think so many people would be interested by this book.

Newsletter:

I stopped sending newsletter. Its purpose was only to brainstorm with the people who were the most interested by the book.

That said, people buying the book are on a special newsletter where I'll send the updates of it. I'll still take feedback from there, asking what would be the most relevant for them to see in the future updates.

Next:

  • Continue to promote on some subreddit, slowly but surely (I don't want to be too "pushy", I believe in slow growth).
  • Continue to update the book and answer every single customer if they have problems or complains.
  • ... I don't know yet :D
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