August 26, 2019

Got our churn rate down to 7%

Pawel Konczyk @mxpawel

We did a customer survey asking two simple questions:

What was the problem you were looking to solve before stumbling across ChargeKeep?

How would you describe ChargeKeep to a friend who knew nothing about the tool?

The responses were eye-opening and helped us change the copy on our homepage to more closely match searcher intent.

The users who have signed up since know exactly what the tool is for and churn less as a result.

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