December 12, 2019

A story about finding the goals you want to chase

Raz @depomoty

The time is due to put in words the story of Chartbrew and what we learned from it. It's been almost 1.5 years since the day we started working on it, but we shared very little from our story, the ups and downs, and how we almost abandoned the project.

The most important lesson was that our initial goals to create a successful business was too far fetched from what we were willing to do to achieve this goal. We are both technical people with design knowledge and we were not as excited to chase people down and try to identify our exact market.

In truth, our market is already validated by all the other tools about data visualisation, so instead, we need to shift our goals towards making a better product. We need to tap into our knowledge of engineering and design (HCI/UX). It's time to shift the way people look at specialised software and propose a user-centric alternative. And this is a better goal because we are willing to do what it takes to achieve it.

Find the goals that you want to chase and make sure that you are willing to do what it takes to achieve that. That's how you know you're on the right track.

I wrote a bigger piece with the entire story of Chartbrew and lessons learned along the way. I appreciate if you give it a read and get back to me with your thoughts. You can find the story on my blog.

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