August 27, 2019

Marketing Day 1 - Cold Calling


Today I'm out marketing CircleSend. This time around I know exactly who my target audience is; that's a better start for sure!

I made 20 calls today and released a short YouTube video to send to people that sounded interested. Out of those 20 calls, probably 10 picked up and 1 potential lead! I've set reminders to call back the other 10 tomorrow. One thing I've learnt is that cold calling is hard! I wasn't expecting it to be easy, but still, this is really different from anything I've done before.

I started with a script, but just found that it wasn't natural, so I'm tweaking things as I go to get a more natural sounding opener. Now I need to work on being a bit more persistent when they present an obstacle like "we already have a solution", "we're not interested", "we do it manually and we're fine with that". I wasn't expecting to be great at this right away, so I've cut myself some slack and am giving myself time to learn the ropes. Let's see what tomorrow brings...

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