In September I set a goal to work toward 200 users a day. I didn't know if this goal was realistic as I have no experience in marketing but figured I needed to start somewhere.
Shortly after giving myself this goal, I started having users actively asking for more features in my product, Clean Drive for Google Drive. So, instead of sticking to my goal, I spent the last 2 months adding more features to the app. Once I released new features I let all past users know about them (via email) and I immediately saw an uptick in sales. This was very rewarding and so I found myself continuing to add new features and let users know about it.
I wasn't really moving the needle on my daily users. I'm a bit hard on myself and blamed myself for not sticking to my original goal of strictly marketing the app. I'm now finding myself compromising at 50% marketing and 50% feature development
with a hope that this will be a goal that I can more realistically accomplish.
This brings me to what I would call a fluke in my marketing, where I received a spike in traffic when I wasn't even trying to get it. I recently was one of the lucky people to get invited to the Starlink beta (better than nothing) Internet offering. When I purchased the product ($500 for hardware and $100 a month) there was virtually no information available about what I was getting. I thought maybe I should post a short video about what it is on Youtube.
I received a GoPro for my birthday and figured this would be a perfect opportunity to try it out. So, I strapped the GoPro to my head and went about installing the hardware. I then posted my first video to YouTube and figured a few beta testers might appreciate knowing what they were getting. The video itself is embarrassing because I put no effort into cleaning up my mistakes and didn't do a good job of explaining myself, no one was going to watch it anyway.
I was shocked when I checked back a few hours later and had thousands of views and many comments. Over the last 2 weeks, I have received over 1.2 million views. 😨 I'm making more on this one video than I made in the last 6 months of building Clean Drive.
There was an interesting side effect of this viral video though. I put a little info about me in the description of the video that mentioned the Clean Drive app that I've been building. Again to my surprise people actually read the description and came to check out my product. I saw a 4x uptick in traffic.
I now find myself in a predicament, do I spend more time posting YouTube videos or stick to my passion for Software Development? I'm a believer in sticking to what you enjoy and the money will follow but it's hard to ignore the immediate success and profit coming from YouTube. Should I leave the YouTube channel as a one-hit-wonder or build a cadence of video posts?