Clean Drive for Google Drive

Organize files in Google Drive - remove duplicates, etc

No Employees
Founders Code
Solo Founder

To help organize the many files that accumulate in Google Drive. I personally have found it hard to find duplicate files, large files, large folders, files by mimetype, etc and wanted a solution to solve that need.

November 24, 2020 1 million views and 4x traffic in 2 weeks

In September I set a goal to work toward 200 users a day. I didn't know if this goal was realistic as I have no experience in marketing but figured I needed to start somewhere.

Shortly after giving myself this goal, I started having users actively asking for more features in my product, Clean Drive for Google Drive. So, instead of sticking to my goal, I spent the last 2 months adding more features to the app. Once I released new features I let all past users know about them (via email) and I immediately saw an uptick in sales. This was very rewarding and so I found myself continuing to add new features and let users know about it.

I wasn't really moving the needle on my daily users. I'm a bit hard on myself and blamed myself for not sticking to my original goal of strictly marketing the app. I'm now finding myself compromising at 50% marketing and 50% feature development
with a hope that this will be a goal that I can more realistically accomplish.

This brings me to what I would call a fluke in my marketing, where I received a spike in traffic when I wasn't even trying to get it. I recently was one of the lucky people to get invited to the Starlink beta (better than nothing) Internet offering. When I purchased the product ($500 for hardware and $100 a month) there was virtually no information available about what I was getting. I thought maybe I should post a short video about what it is on Youtube.

I received a GoPro for my birthday and figured this would be a perfect opportunity to try it out. So, I strapped the GoPro to my head and went about installing the hardware. I then posted my first video to YouTube and figured a few beta testers might appreciate knowing what they were getting. The video itself is embarrassing because I put no effort into cleaning up my mistakes and didn't do a good job of explaining myself, no one was going to watch it anyway.

I was shocked when I checked back a few hours later and had thousands of views and many comments. Over the last 2 weeks, I have received over 1.2 million views. 😨 I'm making more on this one video than I made in the last 6 months of building Clean Drive.

Clean Drive Youtube Growth

There was an interesting side effect of this viral video though. I put a little info about me in the description of the video that mentioned the Clean Drive app that I've been building. Again to my surprise people actually read the description and came to check out my product. I saw a 4x uptick in traffic.

Clean Drive for Google Drive Growth

I now find myself in a predicament, do I spend more time posting YouTube videos or stick to my passion for Software Development? I'm a believer in sticking to what you enjoy and the money will follow but it's hard to ignore the immediate success and profit coming from YouTube. Should I leave the YouTube channel as a one-hit-wonder or build a cadence of video posts?

November 3, 2020 Goal: From 20 users a day to 200 users a day

As of today I am receiving 20 users a day who are signing up for a trial with Most of these users are finding the app via organic search or via the GSuite marketplace.

That said, I have put very little work into marketing the app and I now plan to make that the primary focus. So, I am optimistically hoping that I can increase the traffic by 10x in two months.

My background is on the programming side so to some extent I'm not sure how realistic this goal is, but I have to start somewhere.

September 4, 2020 Clean Drive: received my first order! 🎉

Hooray! I received my first order for Clean Drive. I just added Stripe as the payment system last Friday. Receiving an order this soon is super encouraging. 🥳

Clean Drive First Order

I was not expecting an order until I spent more time on marketing and received more feedback from users. Up to this point, I have received very little feedback so it has been hard for me to tell if others would find the app useful. Even though the order may be small, it energizes me. I see it as a form of feedback that I'm heading in the right direction.

Now, can I scale up the number of users and increase sales. 😅

September 2, 2020 Finished Setting up Transactional Emails

I started with Mailchimp but I didn't think it was simple enough for transactional emails.

I jumped over to Sendgrid and was up and running in no time. Unfortunately, I found that Sendgrid kept blocking my account (probably because I use a VPN). This became a show stopper for me.

I then looked into SES (Amazon Simple Email Service). I initially thought that this would not be easy enough to setup but I was wrong. It wasn't hard at all and it comes with the ability to send 62,000 per month for free if you send from an EC2 container.

I now send out emails when a user starts a free trial, after they have finished scanning their Google Drive account and 3 days before their trial ends.

To help organize the many files that accumulate in Google Drive. I personally have found it hard to find duplicate files, large files, large folders, files by mimetype, etc and wanted a solution to solve that need.